The "Living Food" Difference

Unlike heat-processed kibble, raw whole-prey diets contain live enzymes and essential amino acids that are destroyed during the extrusion process. 

• Biologically appropriate food for carnivores consists of muscle meat, organ meat, raw meaty bones and sometimes fresh raw fruits and vegetables. It is supposed to duplicate what animals would eat in the wild.

• It makes sense... if you ask yourself what feral cats and dogs would eat without us in the equation, the answer would be killing fresh prey = raw. “Wild cats and dogs eat their whole prey including the liver, intestines, skin and fur so they get all the nutrients they need.” Dr. Sean Delaney, Board certified veterinary nutritionist, former Chair of the American College of Veterinary Nutrition.

• Raw whole prey diet is a living food for carnivores, and therefore contains live enzymes, and essential amino acids naturally occurring in the meat. Once cooked, these vital nutrients die (See Dr Pottenger Cat Study ). 

• When prepared carefully, zero to few supplements are required, making raw food a natural, whole food diet.

• Less chemically synthetized supplements = less burden to their bodies. Nature intended a balance between the way nutrients work. It’s best to get nutrients from REAL WHOLE FOOD INGREDIENTS, along with the micronutrients that come with the whole food ingredients. For example, for humans eating an apple with the peel will give you potassium, Vitamin A and triterpenoids (able to destroy cancer cells), which you would not get if you just took a Vitamin A pill.

Cats are obligate carnivores and dogs are also carnivores, although adaptable to carbohydrates. 

In fact, anywhere between 1 in 100 to 1 in 500 cats as well as dogs develops diabetes, and this is expected to increase!